amour vert

CREATIVE DIRECTION / ART DIRECTION / PROP STYLING / DESIGN

Amour Vert, a socially responsible apparel brand, brought me onboard to help them launch their first consumer catalog. As a new brand, it was essential to weave their brand story and promise through the catalog while showcasing their latest collection. I concepted the seasonal theme, set the creative vision and tone of voice, art directed all photography, and helped plan the merchandising and pagination. I was also responsible for the design, layouts, and typographic treatments of the catalog.