Boon Supply Co

CREATIVE DIRECTION / ART DIRECTION / STYLING / DESIGN / PACKAGING

I was fortunate to reunite with Lily Kanter from Serena & Lily to help her launch her new endeavor called Boon Supply Co. It was a socially responsible school fundraising catalog filled with products with purpose. I led the creative direction of the seasonal catalogs, including photo, styling and copy direction, and layout design. Like many startups, we had a tight budget so we learned to be resourceful. On several occasions, I was also the prop stylist on set, the “talent”, and even contributed my closet for wardrobe. You can definitely say I was all in. And as a creative, I think that’s the best way to work.