TEA COLLEcTION

CREATIVE DIRECTION / ART DIRECTION / STYLING / DESIGN / PACKAGING

I was responsible for establishing the look and feel of this elevated children’s fashion brand by leading the creative direction of their seasonal photography, and designing their consumer catalogs and packaging. Each season told a different story, with rich, textural backdrops and magical lighting that transported the children into Vermeer-like paintings, Grimm fairy tales and faraway distant lands. I have always loved working with children. Their sense of wonder, humor and the fantastical stories they shared on set made the long days feel just a little easier. (Once upon a time I almost switched careers to pursue teaching but that’s another story for another day.)

Several of the images shown here were recognized and won photography awards in Communication Arts and Graphis.