california closets

INTERIM CREATIVE DIRECTOR

During a period of growth and transition for California Closets, I stepped in as Interim Creative Director to oversee strategic brand positioning, creative and photo art direction, national advertising, retail graphics, collateral design, and the redesign of their website. I hired, mentored, and directed a small team of in-house and freelance designers and copywriters. Also during my tenure, I had the amazing opportunity to create Ideas of Order, their design magazine. With a small but mighty team, I helped develop content and pagination, sourced imagery, directed photo shoots, and designed all typographical treatments, illustrations, and layouts. In its inaugural year, the magazine won editorial content and design awards.