HOKA global campaigns

SR GLOBAL CREATIVE DIRECTOR

After consulting with HOKA for 2 years, I had the privilege to join them full-time as their Senior Global Creative Director. HOKA was at a tipping point and was about to take off like a rocket ship so I buckled my seatbelt for the opportunity of a lifetime.

I led the brand's creative strategy, visual style, voice, and 360 marketing campaigns. I built an in-house creative team that quadrupled in size to support the booming needs of the brand. I managed and mentored multidisciplinary designers, writers, producers, and a creative operations team. I also oversaw external talent and vendors, and collaborated with our Agency of Record to maintain brand consistency and cohesion. I worked closely with cross-functional and regional teams to enhance communication, efficiency, and brand alignment. Additionally, I developed and managed a complex creative budget, ensuring cost-effectiveness without sacrificing the quality of creative.

During the 4+ years I was at HOKA, the brand delivered 50% revenue growth year over year for 4 consecutive years. HOKA was also named one of the 20 Most Creative Companies by GQ magazine in 2024, received the Brand of the Year award from Footwear News and Time 100 Most Influential Companies in 2023.

Below are just a few campaigns I worked on, or produced in partnership with an external agency.