hoka lifestyle

SR GLOBAL CREATIVE DIRECTOR / PHOTO ART DIRECTOR

HOKA, known widely for its performance footwear, organically started to gain a large following among fashion and sneaker aficionados. HOKA began developing specific, innovative product that reflected this growing consumer segment. To support, we developed new campaigns that elevated the product and authentically and creatively spoke to this new audience while remaining rooted in HOKA performance and style. I was heavily involved in the initial product launches, leading the creative direction of the campaigns and art directing the photography.