hoka kids launch

SR GLOBAL CREATIVE DIRECTOR / PHOTO ART DIRECTION

In the Spring of 2023, HOKA launched its first collection of footwear for kids. We wanted this campaign to celebrate and capture the true spirit of children. With their infectious joy and optimism, and their uninhibited ability to dream and imagine, who better to show us what it feels like to truly fly?

As Creative Director, I oversaw the brand’s creative strategy, visual expression, voice, and the campaign execution across all consumer touchpoints. In addition, with my love and extensive experience working with children, I art directed all photography.